GM's OFFICE: Mining the Leading Indicators section

Back in early April, my co-GM Brent Hershey used this space to give a comprehensive overview of our in-season content plan. When Brent posted that piece, my original intent was to follow up with a companion article highlighting the site's toolset and the various ways to utilize them in-season. When I started to explore that idea, though, I quickly realized that such an exercise would be much more instructive once we had a decent in-season data set to work with.

We're at that point now, so let's take a guided tour of one of my favorite areas of our site, which also happens to be an under-utilized resource: the Leading Indicators section.

First, a comment on the purpose of this section: In general, across the site, we are always trying to...

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