MASTER NOTES: Will daily game players stay engaged?

There has been a good deal of talk here about daily fantasy baseball. At its core, is it just gambling? Is it really legal? And does it have the legs to last?

Well, the game operators certainly hope it lasts. During the first six months of this year, industry leader FanDuel took in nearly $150 MILLION in entry fees. (There are seven zeroes in that number.) And even after giving away nearly $130 million in prizes, they cleared more than $11 million.

That was in six months. And that was just one company.

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