MASTER NOTES: What's in a name? Everything.

As fantasy leaguers, we constantly face psychological obstacles in building our rosters. Some of these are pretty blatant.

For instance, if you get a dozen Mets fans into a room, you can be sure that David Wright will be bid up over $30—even though the third baseman has reached that level only twice in the last six years.

Then there are those guys who are so hell-bent on drafting the obscure prospect who becomes the next Mike Trout that they completely undermine any chance of winning today.

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