MASTER NOTES: Surviving August and beyond

I wrote a piece for USA Today this week that lamented our loss of the media at this time of year. Here it is, the most exciting part of the baseball season—the stretch run—and all you hear on talk radio, on major media websites, in newspapers and magazines is... football.

Now, football is a great game and I recognize that the media rush to its Opening Day this month is akin to what we experience in March. I get that. But I would think there could be more effort made to find a balance.

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